What is a brand?

-It´s a promise?

-It´s an expectation?

-It´s a product and personality?

-A brand is what a brand does?

-A brand is the emotional value assigned to a product or service by the people who want it?

-The identity of a service or product that arouses different senses within (the) market?

-The DNA of a product (a) coding of uniqueness?

-The sum of all conversations?

-A product is something you buy. A brand is something you have relationship with?

-It´s the full embodiment of a specific product or a service, including the company presentation and the consumer perception?

Is Testis the example of a Brand?

 

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